British Council Creative Economy

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Beatrice Pembroke

Beatrice Pembroke

Director

Beatrice is Director of Creative Economy work at the British Council, responsible for global strategy, partnerships and leading the UK team. She’s currently developing a new cities programme as well as plans for Korea, Syria and East Africa.

Since becoming director, she has built the global programme with the team, ensuring new investment, focus and impact. She’s passionate about opening up the creative and digital industries and making new connections with social enterprise and international development.

Beatrice recently returned from a secondment with Martha Lane Fox. She began her career in publishing at Simon and Schuster, then Index on Censorship, before moving on to the BBC and MTV. Along the way she got an MA in Literature and Culture from University College London. She is co-founder of techforgood.tv and a trustee of Auto Italia.

Caroline Meaby

Caroline Meaby

Senior Programme Manager

Caroline leads on operational management of the team and also leads on our global work on enterprise and cities with major UK partners.  She is regional advisor for Wider Europe region, which includes Turkey, Russia, Ukraine and Western Balkans.

Caroline is interested in how creative entrepreneurs and their networks are driving social change.  She is also passionate about bringing more diversity to conversations around creativity and digital innovation.

Before joining the team, Caroline was Director of Talent Schemes at the Edinburgh International TV Festival.  Prior to that, she spent ten years as a television producer at the BBC.  Caroline is a mentor for Media Trust and the House of St Barnabas Employment Academy.

Rebecca Shoesmith

Rebecca Shoesmith

Programme Manager

Beccy is Programme Manager for East Asia and the Middle East and North Africa region.  She is currently leading on our programmes in Egpyt, Vietnam and China and is looking to identify UK-developed tools for business development and growth that can be shared with creative entrepreneurs worldwide.

Beccy has a specific interest in entrepreneurship and the development of creative businesses.  Through her work with the Young Creative Entrepreneur programme, she has access to an extensive global network of creative founders.

She has worked for the British Council since 2009, in various roles in Arts and the Science and Education departments.   

Lynsey Smith

Lynsey Smith

Programme Manager

Lynsey is programme manager for Sub-Saharan Africa and Europe.  She is currently developing projects in Kenya, South Africa, Nigeria, Zimbabwe and Greece.

Lynsey is also the main advisor for our hubs work and is currently working with colleagues to develop a second European Creative Hubs Forum in Greece. She has a real passion for developing an infrastructure of support and growth for the hub ecosystem, which she feels is invaluable to the economy.

Before joining the British Council in 2013, Lynsey was Director of Creative Edinburgh, a hub which unites the creative, cultural and tech communities of the city.  She also ran Starter for 6, an enterprise training programme across Scotland for Nesta; and the Creative Entrepreneurs Club at The Lighthouse, with a 3000+ strong network across Scotland. 

Jonathan May

Jonathan May

Programme Manager

Jonathan May is programme manager for South Asia and the Americas, currently devising and delivering projects in Brazil, Canada, Colombia, Mexico, India and also South Korea. In this role Jonathan has a particular focus on digital creativity in the arts, and is interested in the ways in which digital culture is influencing and inspiring artistic practice across disciplines as well as transforming social and participatory engagement.

Jonathan has been creating cultural activities and events now for over a decade, working across theatre, photography, installation and digital contexts; creating work for LIFT, Live Art Development Agency, Shunt, Tate, Whitechapel Gallery and the Yard. In his previous role at LIFT Jonathan had responsibilities across the breadth of the festival before becoming LIFT’s first Digital Producer where his key focus was on devising and producing artistic projects that use the tools and spaces of digital culture. He is a Trustee of the Live Art Development Agency, who he has worked with on multiple projects since 2010 and is a member of the Creative Council for Strike a Light Festival, Gloucester.

Jonathan is a founding member of the Parallel Crossings, a collaborative network across UK, Middle East and North Africa commissioning artistic work that responds to the social and political tensions that intimately bind these regions. Jonathan also curates and produces the radio programme International Airspace on London Fields Radio, when he has a second or two.

Paul Callaghan

Paul Callaghan

Programme Manager

Paul is Programme Manager for Games & Interactive, working across both the Creative Economy and Film teams, focusing on identifying opportunities for game developers and artists within the British Council’s international cultural relations work.

Paul’s focus is primarily on games as artistic practice, and the development of cultural infrastructure and skills to support diverse work. He is a strong believer in the value of what games as creative and cultural practice can learn from other artforms, and in supporting people to develop their own individual relationships to thinking, making, and playing work.

Prior to joining the British Council, Paul worked as a programmer, writer, designer, teacher, and creative producer in the UK and Australia. He is currently an advisor for Now Play This, and sits on the London Games Festival Steering Committee.

Giulia Crossley

Giulia Crossley

Communications and Marketing Manager

Giulia manages the Communications for the Cultural Skills team. She is responsible for the day to day running of Communications for the department as well as the website and digital offers. 

In a Marketing career spanning 10 years Giulia's background balances the creative industries; visual art, theatre and design with roles in local government, environment and digital tech. Giulia has a BA in Social Philosophy and Applied Ethics and is a member of the Arts Marketing Association.

Emma Boulton

Emma Boulton

Team Assistant

Emma is the team assistant for Creative Economy. Working closely with each member of the team, she provides a range of logistics and operational support including Creative Economy's 'business as usual' activities.

Emma’s areas of interest include the intersections of art and tech, and videogames and hyperreality. These interests are the the key themes for her BA (Fine Art) and her MA (Media and Communications) theses. 

Prior to joining the British Council in 2016 Emma worked for Livity as the administrator for somewhereto_.