British Council Creative Economy

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Rebecca Shoesmith

Rebecca Shoesmith

Senior Programme Manager

Focus: Strategy | Policy
Region: Global

Beccy is responsible for managing the team, budgets, and leading major UK partnerships, as well as advising on Creative Economy’s policy work across the world.

She has a specific interest in connecting best practice in international creative economy policy development and what can be learned from different approaches globally.

Beccy holds a degree in Business Management from King’s College London, and worked at Lloyds Banking Group, Equitable Life, and Halifax Bank of Scotland before deciding that she wanted a career change, and saw her chance to make a positive influence on the world in the creative sector.

Beccy has worked in several departments in the British Council, including Arts, Science and Education. Her experience and skillset has seen Beccy lead on major programmes connecting makers in the UK and China, the global Young Creative Entrepreneur awards and advising on a major regional hubs programme across East Asia. She is currently the British Council lead for the Policy and Evidence Centre’s International Council, made up of leading policy and creative economy practitioners from across the world who act as a critical friend to the PEC’s research and to add an international perspective to UK policy making. She is also on the steering committee for British Council initiatives such as Creative Central Asia and Innovation for Culture in Mexico.

Lynsey Smith

Lynsey Smith

Programme Manager

Focus: Creative Hubs
Regions: Global

Lynsey leads on our global creative hubs portfolio. 

Previously responsible for leading the development of creative economy programmes in Sub Saharan Africa and EU Europe.  Lynsey has developed more than 60 international projects in over 20 countries, in order to help build sustainable creative communities.

Previously, Lynsey was co-founder and Director of Creative Edinburgh, a creative hub for the creative, cultural and tech sectors of Edinburgh. Lynsey was also Partner of Smith & Matheson, a partnership of creative producers delivering projects, festivals and research.  Previous to this, Lynsey ran Starter for 6, an enterprise training programme for Nesta; and Creative Entrepreneurs Club (another hub) at The Lighthouse, Scotland’s Centre for Design and Architecture.

When she is not driving forward the creative hubs mission or creating new programmes, Lynsey is devoted to her wee boy, Sunny.  She also loves to engross herself in books, animals and getting lost!

What does Creative Economy mean to you?

Creative Economy means building, supporting and profiling the incredible creative, cultural and tech geniuses (practitioners and businesses) that make up our global creative economy. They are the change makers, the fearless, the nimble and the next inspiration. They inspire me every day.

Roxana Apostol

Roxana Apostol

Programme Manager

Focus: Creative Hubs
Regions: South East Asia

Roxana leads on programming in South East Asia and works with Lynsey on our global Creative Hubs Programme.

Previously, Roxana was the Project Manager for the European Creative Hubs Network (ECHN) which ran for over two years and built an active community of more than 200 hubs across Europe and beyond. Prior to this, Roxana was EU affairs manager for the British Council, and Network and communications officer for EUNIC Global (the European Union National Institutes for Culture network). She has extensive knowledge in collaborating with international cultural organisations, public or private, grass-roots, top-down, or arms’ length; as well as working with EU funded programmes globally.

Roxana is passionate about bringing people together and connecting them, particularly through networks or by mobilising communities. She is passionate about languages, books and can’t say ‘no’ to a good dystopian novel or space exploration. Proud owner of a Romanian blouse collection, when out of the office Roxana is most likely to be spending her time in her native Transylvania.

Genevieve Pace

Genevieve Pace

Programme Manager

Focus: Creative Enterprise
Regions: Wider Europe | Sub Saharan Africa

Genevieve is responsible for leading the development of creative economy programmes in Sub Saharan Africa and Wider Europe, as well as advising on global projects requiring expertise in enterprise skills development.

In her previous position at Creative United, Genevieve developed and project managed business support programmes and activities for creative and cultural enterprises, collaborating with organisations such as the Centre for Fashion Enterprise, Crafts Council and London Small Business Centre. She’s gained in-depth knowledge of the business development needs and challenges faced by creative entrepreneurs, and has first hand experience from managing a design start-up and running her own craft business in her home town in South Africa.

Outside of work she’s on an advisory committee for a research project being conducted by King’s College, London, Understanding and supporting creative economies in Africa. She is obsessed with hand crafted baskets, loves learning about the benefits of plants and is an aspiring birdwatcher.