British Council Creative Economy

Menu Show search
Caroline Meaby

Caroline Meaby

Interim Director, Creative Economy

Caroline Meaby is Director, Arts Network and Interim Director, Creative Economy.  

She is a member of the senior Arts leadership team in London and she oversees and coordinates the activity of the global network of over 300 specialist Arts staff.  Her remit also involves managing external stakeholder relationships including with the Department of Culture, Media and Sport (DCMS), Department for International Trade (DIT) and the British Council’s Arts and Creative Economy Advisory Group.   

In 2013, after ten years as a producer at the BBC and Talent Schemes Director at the Edinburgh International TV Festival, Caroline joined British Council Arts, as Senior Programme Manager in the Creative Economy team. Caroline forged major partnerships and designed global initiatives in creative enterprise, hubs and digital innovation.  Caroline spent a year in Istanbul as Regional Arts Director, Wider Europe, before taking up her current position in summer 2018. 

Caroline was born in London, very close to the British Council’s new HQ in Stratford. She still lives in the area. She is of white British, Indian and African heritage.  She is currently studying for an MBA with Middlesex University. 

Genevieve Pace

Genevieve Pace

Programme Manager

Genevieve Pace is Relationship Manager, Creative Economy

She is currently working on shaping our new global programme; focusing on identifying and cultivating potential UK partners, and sharing UK sector insight with colleagues in the global network.

Previously Genevieve was the global lead for our creative enterprise activities, managing a partnership with Nesta to deliver the Creative Enterprise Programme (CEP). She has also worked with colleagues in Wider Europe and Sub-Saharan Africa on programmes that explored the potential of the creative economy to reinvigorate economic, social and cultural value. 

Before joining the British Council, Genevieve developed and project managed business support programmes for creative and cultural enterprises at Creative United, collaborating with institutions such as the London College of Fashion and Crafts Council.

Genevieve is passionate about uncovering new narratives around the creative economy, and engaging different and diverse groups of practitioners who are looking at a more future-facing space.