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Mapping the Creative Economy Around Durga Puja Sept 2021

This research report looks at ten creative industries that drive Durga Puja, possibly the world's largest public arts festival.

This key research showcases how top UK and Indian higher
education and research institutions can work together innovatively for

This complex research is, as far as we know, the first of its kind in India done on this scale and combines both quantitative and qualitative analyses of the open access ecosystem that feeds the festival economy.

The research was led by Queen Mary University of London and supported by IIT Kharagpur, two of the finest education institutions in our two countries. The quantitative report was prepared by Smart Cube India Private Limited.

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