British Council Creative Economy

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26 November 2020

Supporting the Institutional Architecture of the Creative Economy in Azerbaijan

The British Council are seeking to identify a UK supplier to work with us in Azerbaijan as part of our Creative Economy programme

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The overall objective is to support effective leadership and governance in, and for, the CCI sector by:

  • Providing a roadmap and action plan towards establishing strong and effective industry and industry sub-sector bodies to drive growth, advocate for the creative and cultural industries (CCIs) promote and market their sectors and lead workforce development.
  • Working with policy and decision makers (primarily the Ministry and Culture and Creative Azerbaijan) to build the capacity and structure for sector bodies to be supported and sustained.
  • Providing the basis for a model that can be replicated and tailored in other countries

This has stemmed from a piece of research that was carried out in 2019 supported by the Ministry of Culture and British Council, “Azerbaijan/ A preliminary Situation Analysis and the Outline Strategy for Development of The Cultural and Creative Industries in Azerbaijan 2020-2030 and Preparatory Work Plan’’ by Terry Sandell. One of the key recommendations was that new institutional architecture needs to be put in place to support the creative economy. ‘This includes in particular an inter-ministerial working group under the joint chairmanship of the Ministries of Culture and Economy to determine resources and strategy, a CCI Strategic Council to contribute to policy development and the creation of new sub-sector representative professional associations/membership organisations to support business growth and SME development at practical working level.’

Background

Azerbaijan is now ready to embark on a path of strategic and policy-driven development of its Cultural and Creative Industries (CCI) sector. In 2019 an ambitious State Programme for CCI Development for 2020-2030 was announced, led by the Ministry of Culture. This State Programme will be part of Azerbaijan’s contribution to achievement of the UN 2030 SDGs (Strategic Development Goals). Equally importantly, this State Programme will also be an integral part of Azerbaijan’s wider national development objectives which include the diversification of the economy beyond the oil industry, with particular interests in: innovation and cooperation between public and private sector, support to SME development, easier access to finance, fostering digital technologies, supporting cultural tourism and heritage, education reform and development of the regions. Since the development of the State Programme there have been Ministerial changes in the government which has led to a delay in its implementation. This RFP is aiming to work with the Ministry of Culture to help advise on the structures (government/sector) that need to be in place for its success once implemented.

We’re seeing this piece of work as feeding into a much wider ambition for our policy work across the region, if not the world. This phase of the work is until March 2021 and will has a fee of a maximum of £12,000 including VAT. It is highly likely that we will embark on a follow up phase with support from the Ministry of Culture which will run until December 2021.

Proposals

To submit a proposal for the opportunity please download and read the instructions included the RFP pack. The pack includes the core RFP which covers specifications, deliverables and proposal guidance, and additional application annexes. 

The deadline for proposals is 10 December 23.59 GMT