British Council Creative Economy

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Uche Pedro

Uche Pedro

YCE Winner

Uche Pedro has most recently been named as one of the '30 Most Promising Young Entrepreneurs In Africa in 2014' by Forbes. She is the Managing Director of BellaNaija and Creative Director of, an online company that develops and manages exciting online media content aimed at Pan-African and Nigerian audiences.

Under Uche’s outstanding leadership, the premier lifestyle, entertainment and fashion website in Afirca,has established a loyal following, with over 1 million unique visitors and 9 million page views each month. Each section of has its own distinct identity and quality content and has won awards including the Outstanding Contribution to Fashion Communication Award (2010 Africa Fashion Week, held by Africa Fashion International (AFI) in Johannesburg) and the Best Event Coverage Online Award (2011 and 2012 Nigerian Event Awards).

Uche Pedro has been featured on the Oprah Winfrey Show, and in September 2010 she was interviewed on CNN International. In 2011, she was selected as a Nigeria Leadership Initiative – NLI Associate, a prestigious distinction for young outstanding Nigerians. In January 2011, Uche was honoured as a “Young Person of the Year” finalist at the Future Awards – the most esteemed youth awards organization in Nigeria. In February 2011, her company was chosen as one of 50 high potential Nigerian SMEs, and was awarded a British Airways Opportunity Grant. In September 2011, Uche was awarded the TW Magazine Protégé Award for Business Entrepreneurship, while in 2012 also won the Online Publication of the Year award at the FAB Awards. In February 2014 Uche was named one of the '30 Most Promising Young Entrepreneurs In Africa in 2014' by Forbes.

Uche holds a Bachelors degree -Honours Business Administration (HBA) - from the prestigious Richard Ivey School of Business, University of Western Ontario in Canada, where she graduated with distinction in 2006. She has previously held positions in multinationals including the Cadbury Middle East & Africa Unit, based in the UK, and Cadbury Nigeria.

Uche on issues in the Nigerian media scene:"The main issues are both positive and negative. Positive in terms of “giving everyone a voice” especially with online being such an open media. Positive in terms of the countless opportunities for youth engagement and entrepreneurship. Positive in terms of being a social tool for change with initiatives like #LightupNigeria and the recent #ChildnotBride. Negative in terms of the lack of accountability and copyright issues."

Why she has been selected as a winner of the YCE Screen/Multimedia Award, 2013: "Uche is a pioneer in the Nigerian online media space. She not only developed her own business but has also catalysed growth in the online media sector in Nigeria while supporting expansion in the wider creative industries. Uche represents a new generation of creative entrepreneurs that Nigeria sorely needs, and the panel is confident that she will play a continuing role in the sector’s future growth."Nkiru Asika, CEO Enterprise Creative Nigeria