British Council Creative Economy

Menu Show search


Anab Jain

Anab Jain

Superflux is an Anglo-Indian design practice based in London, with roots and networks in Ahmedabad, India.

“Its our ambition to develop a new kind of design practice — a networked, resilient studio that isresponsive to the unique challenges and opportunities of the 21st century.”

Working at the intersection of design, technology and science, Superflux’s projects span wide ranging themes; from neural prosthetics and augmented vision, to domestic eco-robots, pirate networks and RFID-enabled electronic jewellery.

Anab is a TED Fellow and regularly speaks on design futurescaping, elastic cities, new technologies and innovation around the world.

The Superflux model is based on flexible collaborations and networks – allowing them to bring in interesting people from a range of disciplines, from across the world.

“Our family grows and shrinks depending on what projects we are working on. It allows us to keep a progressive design agenda, to explore opportunities that keep us intellectually and creatively sustained, which brings vision and freshness to our work.”

This collaborative style of working offers a unique insight into exploring the rise of technological empowerment, new forms of networks and new ways of working.

“Things that would have once required the brute force of the nation or mega corporation can now be achieved by a small network of like-minded group collaborators.”

Superflux are currently developing a new project with the British Council, to be announced later this year.