British Council Creative Economy

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24 March 2016

Supporting creative entrepreneurs in East Africa

Creative Enterprise Workshop training in Kampala challenged entrepreneurs from accross East Africa to build networks, business skills and creative enterprise opportunities

British Council Uganda

Participants from Creative Enterprise training in Kampala having fun during a creative networking hustle

Earlier this month, Uganda's capital Kampala played location for Creative Enterprise workshop training, delivered by British Council in partnership with Nesta. The 5-day programme brought together participants from Kenya, Tanzania, Uganda, Rwanda and Ethiopia.

Facilitated by Percy Emmett, a trainer and coach specialising in creative business and start-ups, the training was an opportunity for creative entrepreneurs across East Africa to identify their customers and relationships, map out how their business will function, develop marketing messages and use financial tools to monitor business finances.

British Council Uganda

Percy Emmett sharing creative and business development skills during Day 2 of the Creative Enterprise Skills workshop

Speaking to NTV Uganda, Director of British Council Uganda, Peter Brown, said of the potential impact of the training, "It's good not only for the sector itself, but for the wider economic development of a country. If you have more creatives in meaningful employment that's a good thing in itself. It's also contributing to reducing the levels of unemployment."

Watch the video below, produced by NTV Uganda, to hear more from Peter, British Council's Head of Arts in Kenya and East Africa, Rocca Gutteridge, and interviews with workshop participants, Metasebia Yoseph and Rebecca Muika.

Creative Enterprise Training in Kampala was delivered by British Council in partnership with Nesta and facilitated by Percy Emmett.