British Council Creative Economy

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14 August 2014

Fashion DNA

Fashion DNA is a new UK/Nigeria programme which looks at developing international networks + building business and technical capacity in the emerging Lagos' fashion scene.

Samson Saboye

What: A 3-day programme (2-4 September 2014) aimed at developing the skills of a group of 15 emerging, talented fashion designers from Lagos. The programme will focus on business and innovation technologies, and will be delivered by a range of UK and Nigerian partners: 
Ravensbourne (London's digital media and design university), our main UK partner, will be working with Yabba College of Technology (Nigeria's first higher educational institution, located in Yaba, a suburb in Lagos) to provide a workshop around fashion business and technical skills.  
Foxall Studio (a London agency that creates design and content for fashion, art and design-led brands) will be working with Lagos Fashion & Design Week and Enterprise Creative to create a workshop around brand identity. 
Elena Corchero and Cassie Robinson will be working with CcHub and its network of developers to deliver a fashion hack. 
UKTI Nigeria have also invited our participants to join their fashion programme in October.

A fanzine that Foxall Studio art directed, produced and printed in Lagos as part of Fashion DNA

The programme aims to foster stronger links between the British and Nigerian fashion industries. Nigeria's fashion design has been in the global radar since the early 70s with the arrival of their ubiquitous lace and Ankara fabric designs. Its enormous potential (West Africa's fashion consumer market is worth about $16bn) has never really crystallised though as the country lacks an established manufacturing base which allows designers to mass produce and import on a large scale.

High youth unemployment rates and the continued growth of the local middle class means there's a renewed opportunity for Nigeria to focus on developing its fashion industry. Fashion DNA seeks to collaborate with this process by focusing on building the capacity and technological innovation skills of those talented designers and fashion SMEs who are pushing the agenda locally.