British Council Creative Economy

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16 June 2014

Culture Shift: Kenya

With the rise of East Africa's digital revolution - from the near ubiquity of mobile phones, to M-Pesa: the mobile money revolution - we felt it was the perfect place to run our hack programme, Culture Shift, sparking some innovations along the way.

'Our theme was the digital moving image, including film, video, TV, animation. And it was the digital culture of this sector (practices, aesthetics, collaborations) that we sought to ‘shift’ in locally relevant ways.  Our goal was a more productive digital media ecosystem.'
Tim Kindberg, Pervasive Media Studio

Teams devised, hacks insued and prototypes made - Culture Shift acted as a driver and micro-economic representation of what was happening in East Africa organically.  Bringing teams together across a variety of sectors brings with it a variety of perspectives and a much richer solution design. 

2012 Prizes & Winners

First Place - Pakacha, (chest, or kit, in kiSwahili) is a platform to help artists hire, barter and sell art supplies.  Pakacha received £4,000 in funding for their idea, plus mentorship, 6 months’ access to the iHub, and a place on the Creative Entrepreneurship course.

Second Place - Rubiani, is a mobile application to connect buyers of local, handcrafted goods directly with the makers of those goods.  Rubiani received £1,000 in funding for their idea, plus mentorship, 6 months’ access to the iHub, and a place on the Creative Entrepreneurship course.

Judges included: Siân Prime (Goldsmiths), Judy Ogana (Godown Arts Centre), Wambura Kimunyu (Cellulant), Svein Mork Dhal  (Inventure Ltd) and Stephen Rockman (Merism Capital).

2013 Prizes & Winners

First Place - Kijicho,  Kijicho’s project is a fun and rewarding social interactive platform where matatu (public minibus taxi) users share videos, photos, short messages, and audio from their mobile phones. Kijicho is designed to enhance road safety while portraying the authentic Kenyan matatu experience. Kijicho was awarded £5000 development funds.

We’ll come together to see what we can do together in 48 hours, from hacking together some software to building marketing and business plans, with expertise including digital creative Tim Kindberg of Matter2Media and Ryan Bowman of Circle Digital, Lecturer Siân Prime, ofGoldsmiths Universityand the East African Entrepreneurship Diploma, Glen Mehn from Social Innovation Camp, and investor Stephen Rockman from Merism Capital.

Our esteemed judges included:  Wanuri Kahiu (film maker), Jo Morrison (Central St Martins) and Michael Onyango (Kenya Film Commission).

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