British Council Creative Economy

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2 April 2012

IP and the Creative Economy

For the third instalment of the Russian-British Creative Economy forum, experts from UK and Russia joined participants to discuss copyright and efficient business modelling.

© MOD Design Centre Facebook

On March 19-20 the British Council, with creative consultant Tom Fleming, held the final instalment of its Russian-British Creative Economy forums. This was the third event in a series of policy shaping conferences supporting the sector through 2011-2012. The first forum covered general information about the creative economy in the two countries, and the second looked at what government support is in place for the sector. The scope of the third workshop took an in-depth approach to questions about copyright, intellectual property (IP) and educational programmes available to those in the creative and cultural sectors.

Held in the MOD Design Centre, a new space in the heart of Moscow, the first day saw both British and Russian experts covering topics including how large creative businesses can harness digital platforms and how using policies focussed on higher education can positively influence the sector. The following day was a professional development workshop for 20 young leaders working in IP to learn more about copyright and efficient business models. With the speakers from the previous day on-hand, participants had the opportunity to have one-on-one business consultancies with the experts to discuss their projects.

© British Council Russia

Stephen Beddoe speaking at the Russian-British Creative Economy Forum.

Attendees said that they found the event relevant and helpful for their own areas of work, noting the two workshops were a great way to network and share ideas. ‘The event was perfectly organised and well balanced. [In addition to] interesting presentations made by experts we had enough time for networking and sharing contacts. The pool of experts both from UK and Russian side joined together experienced professionals who covered the sharpest questions of copyright and IP,’ said participant and copyright specialist Alexandra Nosach.

The experts attending the sessions came from a variety of backgrounds and included British speakers Ian Livingstone (Creative Director of Eidos) who discussed the importance of social gaming and education; Stephen Beddoe (Director of Student Enterprise & Employability at University of the Arts London) who spoke about educating students about IP; FRUKT Communications Planning Director Dominic Hodge presented on brands and creativity; and IP law expert Trevor Cook looked at the evolution of IP and its influence in Russia.

© British Council Russia

For more on the speakers’ presentations and some of the highlights from the workshop, visit the FRUKT website for Hodge’s blog post on his time in Moscow. Some of the speakers were also interviewed for The Voice of Russia, which can be listened to here.