PenguinCube provides services in identity, interface and wayfinding design. They have gained international recognition and several international awards (Red Dot Design Award, IF Design Awards, SEGD GlobalDesign Award). Their projects have included developing a wayfinding systems for malls, neighbourhoods, and the Royal Opera House in Muscat (Oman), as well as user experiences on websites and web apps, such as MyBackUp (a computer and mobile phone application which securely backs up information from mobile devices) and the Phoenicia Hotel.
Increasing interest in branding, interactive design and wayfinding has seen the company grow from a team of two to a multidisciplinary team of 18 enterprising and creative individuals. The next step for PenguinCube is to grow internationally.
Tammam shares his knowledge of the Lebanese design sector at various public events including Talk20Beirut, TEDxBeirut and Pecha Kucha Beirut, and at design workshops at the ArabNet Conference and Seeqnce start up accelerator.
On the Lebanese design scene: 'I was a 22 year old college graduate when I started PenguinCube, and I would like to set an example so that others can do the same throughhard work, attention to detail, and communication skills.I think it is important to promote the fact that it is possible to create a viable and sustainable business start-up despite the difficulteconomic and political conditions that Lebanon faces. The most exciting thing happening now is that the company is at a crossroad in terms of being a local Lebanese firm on the way to becoming aninternational one. One of the key issues slowing down this development is the limited access to talent and skills. Yet the main positive thing isthat there is a very high demand for our consultancy services in Saudi Arabia, Sultanate of Oman, Qatar and the UAE.'