Since its launch in 2007 she has attracted considerable media attention including Suzy Menkes, who wrote: “this is a template for the next millennium of Indian style" (International Herald Tribune, 2008).
Priya collaborates with both established and emerging Indian designers to produce fashion-led collections to be sold in Bombay Electric. She champions sustainable design and collaborates with several Indian NGOs such as Women Weave, Aranya, and Alba, to translate traditional crafts and handloom techniques into contemporary designs. These initiatives ensure long-term sustainability for the crafts across India. During her time in London, Priya aims to create bridges between Indian and British designers and to foster collaborations between designers in both countries.
International YoungFashion Entrepreneur Award 2009