Shehas worked at NESTA for 3 years on experimental programmes to stimulate innovation in the UK's creative economy. This includes launching new creative enterprises, supporting cultural and creative operations to adapt to digital, finding ways to deliver more using creativity and technology in priority public services and creating new networks for innovation by bringing together people from different backgrounds.
Over the past 15 years, Haidee’s creative work has encompassed moving image, publishing, design, festivals, cultural heritage, performing and visual arts. She was a founding partner of the association Audiences Europe Network, the first European partnership to explore audience engagement with culture across the continent. She is currently working with a network of seven ‘smart cities’ across Europe who are exploring open and user driven innovation in the public sector to understand how emerging internet services will play a role in transforming cities.
Haidee is also an active trustee of London Bubble Theatre Company which works with a wide range of Londoners to connect people through theatre.