Alejandro is active in Colombia’s artistic life in a number of areas; producing, through his company, Quantica, music of exceptionally high standards for film, television, advertising and video games.
A composer and conductor, Alejandro has university qualifications in piano, theory, harmony and counterpoint.
Through an aggressive business strategy he has taken advantage of this market emerging from other creative industries. Providing employment for musicians, performers, composers, orchestrators, engineers and broadcasters, Quantica annually employs 12 directly and more than 400 indirectly. He has also successfully expanded to the USA, forging close business agreements with major companies including T-Mobile, Tylenol, Nabisco, Toyota and Jamba.
Quantica’s remarkable growth rate demonstrates that the music business in Colombia can be both highly competitive sustainable.
Alejandro was one of the finalists of the YCE Music Award 2008