Creative entrepreneurs bridge the gap between artists and audiences. Ranging from book publishers to music promoters, from film producers to interactive games developers and much in between, all are key in defining what culture we consume and how we do so. In the changing marketplace they play a vital role in developing innovative business models of production and distribution, highlighting the economic, cultural and often social benefits in doing so. The British Council supports creative entrepreneurs through a range of projects, including the global YCE awards and network.